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Guidelines

Follow our guidelines for more information.

Mission
We provide innovative and highly professional real estate services across Georgia, becoming the most trusted partner for our clients in development, brokerage, and investment property management.
To be a leader in the Georgian real estate market — distinguished by quality, professionalism, and the use of advanced technologies. Our goal is to ensure that every client experiences trust, efficiency, and modern service excellence.
Integrity: We operate transparently, honestly, and ethically in every transaction.
Professionalism: Our team maintains high standards, constantly improving skills and adopting international best practices.
Innovation: We integrate cutting-edge technology — CRM systems, data analytics, and digital marketing — to deliver better results.
Client-Centric Approach: We prioritize the unique needs of each client, ensuring comfort and satisfaction at every stage.
Teamwork: We promote collaboration, growth, and recognition across all levels of our organization.
Transparency: All project details — timelines, quality control, and updates — are communicated clearly to clients.
Commitment: Agreements with developers and clients are strictly honored.
Confidentiality: Client and partner data are protected under GDPR-compliant standards.
Responsiveness: All inquiries and complaints are handled quickly and professionally.
Quality Assurance: Regular performance evaluations and internal reviews ensure service excellence.
IPG Team: Responsible for providing top-quality customer communication, coordination with developers, banks, and legal service providers.
Developers / Partners: Accountable for project execution, quality, and adherence to agreed schedules.
Clients: Expected to provide timely and accurate information and comply with agreed terms.
Technology Platform: Ensures data security, system reliability, and continuous digital improvement.
Zero tolerance for misinformation or concealment of material facts.
Full transparency in commissions, fees, and payment conditions.
Fair competition and respect toward all market participants.
Equal respect and dignity for all employees, clients, and partners.
Strong commitment to social responsibility, sustainability, and community engagement.
Logo and Colors: Consistent use of IPG’s corporate color palette and visual identity across all media.
Tone of Voice: Professional, clear, and approachable — both in Georgian and English versions.
Digital Presence: Unified style across the website, social media, and partner networks (Facebook, Instagram, LinkedIn).
Crisis Communication: Maintain calm, transparent, and timely responses through prepared statements and FAQ protocols.
Performance Indicators (KPIs): Track sales volume, client satisfaction, service delivery time, and feedback.
Regular Reviews: Weekly or monthly assessments to identify growth and improvement opportunities.
Feedback Mechanism: Client surveys, case studies, and team workshops to strengthen best practices.

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